For an Italian multinational group, we designed and delivered within just four months a fully online potential assessment program targeting nearly 200 Middle Managers across the Americas, Europe, Africa, and Asia.
The key challenges were to:
· ensure global methodological consistency
· respect cultural and linguistic diversity
· deliver clear, actionable outputs for Line Managers
The Base 9 Approach: Tailored Design and Robust Methodology
We developed a highly customized project framework based on:
· The Group’s competency model
· Existing Talent Management processes
· The need for effective HR and Manager onboarding and integration
· Cross-cultural adaptation of both content and assessment methodologies
The entire journey was designed using co-design principles, ensuring strong alignment with global HR stakeholders.
The Solution: AI-Enhanced Assessment Centers
We implemented:
· Individual and group Assessment Centers
· Realistic simulations closely reflecting real business scenarios
· Fully digital and multilingual assessment experiences
All powered by our proprietary platform AI Based Challenge©.
Artificial Intelligence was leveraged not to replace assessors, but to:
· create dynamic and realistic simulation environments
· enhance the depth and quality of behavioral observation
· surface new behaviors in AI-augmented work contexts
The entire process was designed in full compliance with GDPR and the AI Act.
Results
The project delivered strong results across multiple dimensions:
· High levels of participant engagement
· Very positive feedback from Managers
· Strong appreciation from over 60 HR professionals across the Group
· Clear, actionable assessment outputs supporting decision-making processes
Why It Matters for HR Leadership
This project demonstrates how organizations can:
· Scale assessment processes globally
· Integrate AI in a way that is ethical, practical, and impactful
· Generate insights that are truly actionable for talent development and decision-making
· Ensure consistency and quality even in complex, multicultural environments