Design Thinking for Insurance is a tailor-made project for a major Italian insurance company that combined work on business, learning, and innovation.
As part of a broader digital transformation process, we organized a workshop involving around 40 people identified as digital advisors.
Through the Design Thinking methodology, the seven participating teams — tasked with generating valuable solutions for the insurance company — received support on both business topics and innovation methods.
We pursued and achieved a threefold objective.
- greater innovation awareness
- deeper understanding of the innovation dynamics typical of the insurance sector
- generation of innovative solutions for the company’s business through design thinking
Il risultato è stata la generazione di 7 idee di progetto. Alcune di queste hanno concepito modalità davvero innovative di customer engagement e value delivery.
Frequently asked questions
It is a project tailor-made for a major Italian insurance company, combining work on the business, innovation, learning and people development. The teams applied Design Thinking to a real challenge in the sector, learning the method while generating innovative ideas.
8 teams generated 8 innovative ideas and validated them, quickly developing a language and an approach to innovation shared by more than 50 people. The workshop also strengthened participants' cohesion and engagement, with ideas immediately applicable to their work context.
In the Projects section of the Base 9 website, on the page "Insurance and Design Thinking: innovating products and business models". The page describes the need, the method and the results of the workshop: a day that combines the analysis of innovation in the insurance sector with Design Thinking.